Ed Taylor is the the founder of the Internet Marketing Group and has been an Internet marketing speaker and Website Results Improvement Coach since 1994. (In fact, Ed is Google's Top Ranked Internet marketing speaker, see for yourself click here.)

Ed has been acknowledged as a unique & distinctive authority in the field of Internet marketing and website conversions by The Hass School of Business at the University of California at Berkley, the University of San Diego, Inc. Magazine, The International Council of Shopping Centers, and dozens of other prestigious organizations.

Ed Taylor's
10 'Fatal Flaws' of Small Business Websites- 2008

I have compiled a list of what I consider to be the 10 Most Costly Website Marketing Mistakes a small business can make in 2008. I call them Fatal Flaws.

FATAL FLAW# 1. Failure to Leverage the 'Elements of Incremental Gain'. You can significantly improve your profit margins by converting a larger percentage of your website visitors into customers. Your website elements like headlines, content, page layout, image placement, button size and color, video, color choices all play a major role in how well your website 'converts' visitors into customers or leads. It's time to leverage these elements .

FATAL FLAW# 2. No compelling, benefit oriented content. It's long been said that content is king. It's still true but in 2008 your content should include video. Video is already playing a huge role in demonstrating value, building trust, establishing credibility, etc. Watch my video on compelling content- Click Now.

FATAL FLAW# 3. Second-rate Search Term Research. You must identify your best search terms for search engine optimization and Pay Per Click listings. This cannot be left to chance; you must KNOW what terms your targeted visitors are searching on. Failure to do so can kill the return on your search engine marketing investment.

FATAL FLAW# 4. Take your organic search engine ranking too casually. Search engine rankings are just too important to treat casually. You must consistently pay attention to your organic rankings, and your competitors rankings, This is the foundation for continuous improvement of your search rankings. I have been providing this information to my clients for years and as competition increases in 2008 it will become essential.

FATAL FLAW# 5. Fail to monitor traffic sources and their associated costs. I cannot believe how much money is WASTED by small businesses who get sold ads, links, and Pay Per Click listings that produce little or no qualified traffic. This is not necessarily a fatal flaw but t is certainly a stupid mistake.

FREE Website Marketing Evaluation Click Here

FATAL FLAW# 6. Not having optimized landing pages for local and long tail search terms. Conversions start with qualified visitors finding what they are looking for. Optimized landing pages give the search engines what they need to rank the pages well and at the same time they allow you to tailor your message for that particular visitor. Fail to implement this strategy in 2008 and your competitors will eat your lunch.

FATAL FLAW# 7. No 'pull component' in your website. Today websites are like phone numbers, everyone has one. You must find a way to differentiate yourself from your competitors and give your prospective visitors a compelling reason to visit your website.

FATAL FLAW# 8. Fail to use your 'pull component' in both online and off-line marketing. Once you have a compelling reason to get visitors to your website you must let them know about it in ALL of your advertising. By aggressively getting the word out you can gain a pre-emptive advantage over your competition.

FATAL FLAW# 9. Take website your MARKETING too casually. In today's increasingly competitive Internet marketing environment a well meaning, technically competent, webmaster can inadvertently kill the 'marketing elements' of your website. For example too little content, too much content, duplicate content, unspiderable content, programming choices and dozens of additional things can ruin your chances for top search engine rankings and I won't even start on all the ways your webmaster can inadvertently reduce your website conversions.

In 2008 YOU MUST understand and keep a close eye on your website marketing strategies. Receive some FREE guidance at my July 22, 2008 Webinar- "Essential Marketing Elements for YOUR Small Business Website" Click Here for details and to register

FATAL FLAW# 10. Not including a website marketing advisor as a part of your team. Website success is not a technical accomplishment. Website success is the result of MARKETING. You must identify appropriate traffic building strategies (SEO, SEM, e-mail, etc,). You must see to it that your strategies are properly executed and that the results are monitored. Your Conversion Elements must be tested to maximize the number of leads or sales generated from your website visitors. This is WEBSITE MARKETING.

I know #10 sounds a bit self-serving but it's absolutely true, in 2008 you need a website MARKETING advisor to make sure your website gets found by your potential customers and then converts these visitors into actual leads or sales.

 How much would your profits increase if your could boost your website results by 10%, 20% even 30% or more? And don't forget the lifetime value of these new customers and any referrals they bring....

Could a Personal Website Marketing Improvement Coach help your website play a larger, more effective, role in your business in 2008?

FIND OUT- The first session is absolutely FREE.  Click Here to schedule a call. During this FREE Introductory Coaching Session I will use screen sharing technology to show you exactly what I'm talking about as I examine and explain the Marketing Elements of your website. As a Coaching Client you will Learn the Exact Same Strategies and Tactics I Use for my own personal websites & to obtain and maintain 1,000's of Top Rankings for my Clients, and I do know my stuff. See for yourself... Google on 'Internet Marketing Consulting' and see where InternetMarketingGroup.com shows up? Google on 'Internet Marketing Services'  again, where does InternetMarketingGroup.com rank organically? You will also learn how to maximize the conversions (leads, sales, calls, subscriptions, etc.) generated by your website. FREE- Marketing evaluation of your website. Click Here and I will schedule the call. As a Personal Website Coaching client you receive:	Ed Taylor Internet Marketing Speaker - Coach - Trainer Google on- ‘Internet Marketing Speaker’ see where EdTaylor.com ranks? "Our franchise sales alone have already generated $53,700 in unexpected income… and we have more in the process."        Cathy Vallevieni        VR Business Brokers
1 on 1 personal coaching. You will have access to my private number and via screen sharing I'll be there to look at your website, provide specific advice and answer your questions. Web based video training. Watch the videos on your schedule. Go back and re-watch whenever you want. See actual examples and critiques. Website Conversions & Traffic Building for Small Business. This 67 page e-manual  is full of examples and simple exercises. You will know more about website marketing than nearly all website developers. Live monthly tele-training sessions featuring me and other marketing experts. 24/7 e-mail marketing support. Eliminate the guesswork. Have an experienced Internet MARKETER on your team. Access to recorded audio training sessions. Access to my hand selected list of ‘approved vendors’ for website development, graphic design, copywriting, etc. Monthly Search Engine Ranking Reports so we can monitor your websites rankings & consistently improve your results. (Click Here & see actual results.) 100% Money-Back Guarantee. Month-to-month. No minimum time commitment.
Personal Website Results Improvement Coaching- allows you to make make sure you, and/or your webmaster, know specifically what must be done to boost your results. You will...  Receive an unprecedented level of Personal Coaching as you (or your webmaster) apply what you learn Learn From the Mistakes of Others- Watch a Brief Website Critique - Double Click the Arrow Below   Discover How YOU CAN Get Your Website To Rank Higher on Google and the Other Major Search Engines Without Being Scammed Or Spending Lots Of Money. We'll Show You Exactly How To... Build a Solid Marketing Foundation Find Your Best Search Terms! Optimize Your Website Content! Control Eye Flow! Prevent Being Scammed! And Much Much More!
FREE- Marketing evaluation of your website . Click Here and I will schedule the call.    Now Your Website Can Be A True Asset To Your Business!     Whether your website is still just an idea or if it has been active for years, you’ll quickly discover some of the best Internet marketing strategies and tactics that are proven to boost the results produced by your website. “I learned more in this one program than I’ve learned in 5 years.” Margaret Shockley Gandy East West Healing Arts Center  Imagine Having Your Website Producing More Leads or Sales Every Day!     I have received hundreds of letters and e-mails thanking me for providing information that has created business-saving results. By using this information you can turn your website from a money-pit to a profit center. And you can to it almost immediately.     This information is so effective The Executive Committee (TEC) has flown me across the US and Canada dozens of times and paid more the $550,000 to have me teach these techniques to thousands of their members in over 300 or their CEO groups. Double Click the Arrow to Play    FREE- Marketing evaluation of your website . Click Here and I will schedule the call. "I wanted to personally thank you for the two outstanding presentations you made to my TEC groups.... They were delighted to have someone finally make sense in how to use the Internet for marketing purposes....they rated you the 'best speaker of the year'."  Bill McCourt TEC Chairman "People who visit my website love it! From this website they feel they know me and call for an appointment. As a result of this website I have built more than a full time practice in less than 2 years."  Taffy Clarke Pelton,  MA,  LMFT, LPC  Licensed Marriage Family Therapist Licensed Professional Counselor "Congratulations on receiving one of the show's highest evaluation ratings… You were certainly successful at drawing your audience in, providing them with the business solutions they were looking for, and maintaining their undivided attention throughout the 90 minutes of your presentation." Diane M. Stakoe Conference Producer Inc. Magazine Your session "Marketing on the Internet," was wonderful!   You were rated 4.7 out of 5. Randy Beck Director of Professional Development National Association of Music Merchants  “I have attended a lot of seminars for my job. Some up to 4 days in a row. Your seminar yesterday was, by far, the most informative seminar I have ever been to. Not a minute was wasted… Wow!!!” Jim Frings Approved Home Lenders "Ed Taylor's Internet Marketing seminar guides participants through a process of self-inquiry that results in a clearer vision of how their products and services provide benefits for their new website visitors; then he shows us how to measure the results of our improved marketing efforts.  That he can do this in a Home Study Course is nothing short of genius." Robert Gluckson, M.A., CEO Good Cause Marketing   Yours has been the most helpful and insightful program that I have attended focused on web based marketing. It was wise, empowering, and allowed us to stand at the cutting edge...." André L. Delbecq J. Thomas and Kathleen L. McCarthy University Professor,Santa Clara University     “My click rate has increased by 30% and Internet sales by over 50%. I thank you, my employees thank you and my bottom line thanks you.”                                                                           Peter Carini                                                                           PJC Law Group  “Our traffic has increased 250% and the quality of the traffic keeps improving every month.”                                                                             Robert R. Roscoe                                                                        That's Great News, LLC   Double Click the Arrow to Play     FREE- Marketing evaluation of your website . Click Here and I will schedule the call. If your are not yet ready for a website review be sure to Sign up for my FREE Website Marketing Tips Newsletter Let's talk soon, Ed Taylor Ashland, Oregon 541-482-4840